February 2012
2 posts
January 2012
4 posts
10 Strategies to Fix the Reason You’re Stuck
Article by Dan Rockwell @leadershipfreak on Twitter
Waiting is the reason life hasn’t changed.
Waiting seldom takes you where you want to go. You aren’t where you hoped because you haven’t taken steps to get there; you’ve waited.
The path to disappointment and dissatisfaction is paved with waiting.
Why we wait:
Expecting giant leaps.
Rejecting incremental progress.
Forgetting that...
7 Tips to Deliver on Your Brand Promise
1) Talk to your customers. Make sure what you think you know, is in fact what you know. 2) If you’re not the business owner, get them involved, the brand is the visionary leader behind the business. 3) Discover why the business exists other than to make money, and then why customers will care. 4) Get real about the behaviours than underlie the way things get done in the business. 5) Be brave....
50 Things Your Customers Wish You Knew →
elevateyourperspective:
by Sonia Simone
Here are 50 things your customers wish you knew: about them, about how they see you, and about your relationship.
I don’t need you to be perfect, but I do need to know I can rely on you.
Telling me what you don’t know makes me trust you.
It means a lot when you take the time to thank me for my business or a referral.
You don’t need to do all that...
Happy New Year! Hello 2012!!
Hard to believe 2012 is just hours away. 2011 was a very eventful, but fulfilling year. Thank you to all of you for making that possible. I hope that all of you have a terrific night tonight and have your best year ever in 2012!
December 2011
4 posts
Relationship Before Opportunity
As most of you know, I truly believe that any success at business ultimately lies in one’s ability to build real relationships with clients, vendors, employees, etc. It’s all about the quality of the relationships. This takes time and effort. Often today, we want results now, but you need to think long term in a short term world. Sure, you may succeed for a short time by faking sincerity and...
November 2011
3 posts
Why American Consumers Will Spend Lavishly Again -... →
Very interesting read on why, rather than a permanent demand shift, this writer believes American spending will return as the economy improves.
Click for Article
Simple Explanation of Marketing
If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. If you get the mayor to laugh about it, that’s public relations. If the...
October 2011
2 posts
8 Things That Leadership Is Not →
elevateyourperspective:
The idea of leadership is profound. Leadership is many things, and it is also “Not” many things. Here I outline 8 things that leadership is not and a connecting blog post to further explore the topic. I look forward to discussing this with you soon! Leadership is not…
About saying the right thing, it is about doing the right thing. Read: The Leadership Minute 4...
3M film turns windows into transparent solar... →
servicegroupdist:
Very interesting technology. This has the potential to dramatically change our industry. With initiatives like Net Zero 2020 in CA, this may be one of the only ways many buildings can meet that standard. Hopefully this is the first of many new exciting products coming from 3M as a result of window film being in their Renewable Energy Division.
September 2011
3 posts
How Will You Measure Your Life? →
This is a great article. Well worth taking some time to read and reflect upon.
Click for full article
Great Article on Prioritizing Ethics, Customers &...
Check out this great article on what the proper priorities should be at a business with integrity.
Click for Article
August 2011
6 posts
The Struggle Of Doing The Right Thing →
Great article that discusses the dilemma that we all face each day in our business and personal lives. It is hard to do the “right” thing sometimes when the pressure to do what looks good is so great. I like to read articles like this that challenge me to decide on the “right” things when faced with those tough decisions.
Great Customer Service Story About Morton's →
elevateyourperspective:
If you think Twitter cannot be used to build your business, how much positive juice do you think Morton’s is gonna get for this one act of listening to what was being said on Twitter? Pretty sure they used Twitter Search to see the original tweet. Big props to Morton’s!
Click for Full Story
5 Rules for a Creative Culture
by Ben Chestnut, Founder of Mailchimp
1. Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change).
2. Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission...
Turning Customers Into Salespeople →
elevateyourperspective:
This is a great article to get you thinking about ways to turn your existing customers into an active sales force for your company. Although some of the techniques discussed do not directly relate to our industry, the article should stimulate some ideas on how you can begin engaging your customers in this manner.
Click for Article
Pull, Don’t Push!
This month I want to discuss a mistake I see way too many companies making in regards to the proper use of the social media tools they have deployed. The problem arises when a company begins to use social media to “push” their message on the community. Social media is not traditional “push” marketing where you buy an ad or billboard and use the space to tell your story. It is a two-way...
July 2011
9 posts
Branding in the Digital Age: You’re Spending Your... →
If you are interested at all in the future role marketing will play within organizations, this is a terrific article. Well worth the 20-30 minutes to read and fully digest what it is saying.
Click for Article
Watchservicegroupdist:
This is a great video about a guy I knew from the past industry I worked in. Even though this is not related to window film, the concepts and thoughts still apply.
Take care of your customers. Think about the lifetime value of each customer you deal with.
Read the full article
Great job Chris and congrats on your continued success!
Just my own thought for the day.
Keep your focus on building relationships and a positive impact on your business will almost always follow. However, if your focus is on building your business, a positive impact on your relationships almost never follows.
Amazing to me how many people forget this in their attempt to be successful.
“To be successful, you have to be able to relate to people; they have to be...”
–
How To Dig Out After A Long Weekend →
elevateyourperspective:
Thought this would be a great article after a 3 day weekend. Hope everyone had a terrific holiday and this article helps you get a fast start this week.
Click for Article
Drivers More at Risk for Skin Cancer →
servicegroupdist:
Another great article about the dangers of UV exposure while in your car. This is great information to share to customers that are having their cars tinted. All the SUVs and Minivans that have factory tinted glass should consider a light film on the back glass to stop UV and protect their kids. Not only is it a great idea for them to consider, it turns a two door tint into a...
June 2011
1 post
How to Combat a Slow Economy →
Great article in Entrepreneur Magazine on how to succeed through this slow economy. I enjoyed it and I thought you might too.
Click for Article
May 2011
2 posts
Why is a facebook page for your business... →
elevateyourperspective:
In this latest blog, we discuss how this tool can be used to increase the visibility and credibility of your business.
Tell us what you think.
Click here for blog
March 2011
2 posts
February 2011
1 post
December 2010
2 posts
Quote of the day
“Pain is temporary. Quitting lasts forever” – Lance Armstrong
Looking forward to a great 2011!
November 2010
3 posts
August 2010
3 posts
“If you don’t have integrity, you have nothing. You cant buy it. You can...”
“Great leaders rally people to a better future” Marcus Buckingham”
April 2010
1 post
Thought for the day.
The reason that most of us love our parents is because they loved us first. Take some time and really think about how that applies to your life.
March 2010
2 posts
Are you bringing peace by coming or going?
Great message at church today discussing peace. Everyone brings peace to a given situation. Some bring peace when they enter the situation. Others bring peace when they leave a situation. Which one applies to you?